On May 23rd, The Mary Sue reported that even though Disney had aquired the Star Wars franchise and had been using this aquisition to sell Star Wars merchandise in their stores, they had no future plans to carry any Princess Leia related items.
This, of course, could not stand. The campaign #WeWantLeia was launched, petition Disney to sell merchandise for their new princess. Leia has long been a favorite princess for those who have a longstanging love for both princesses and science fiction.
Time reports that the campaign has caught Disney's attention, and has spoken to spokeswoman Margita Thompson, who says, “The current assortment of Star Wars products at the Disney Store launched earlier this year, and is just the beginning of what is to come. We’re excited to be rolling out new products in the coming months, including several items that will feature Princess Leia, one of the most iconic characters in the Star Wars galaxy.”
Princess Leia themed merchandise is currently available through Disney via Amazon.com.